IMA studio are chosing pure and natural LINEN

wich emphasise our identity and attitude is our way of life

Linen is made from the fibers of the flax plant. Flax is one of the oldest textile fibers in the world. Currently more than 75% of the flax fibers that are used worldwide in linen textile industry come from France, Belgium and the Netherlands. This region, with its rich soil and mild North Sea climate, offers the perfect alternation of sun and rain so that the flax can grow at a natural rate and the fibers can steadily gain strength.

The flax growth process is very short. Barely 100 days elapse between sowing in March and harvesting in July. When the plant is fully grown at the end of June, it has a golden yellow colour. When the plant is in bloom, entire fields turn elegant blue, white or lilac. Unfortunately, this scene is short-lived, as each flax plant only blossom for one day.

Up to 6 weeks flax is rooted to separate the fiber from the plant. Depending on the amount of sun, rain, dew and the influence of the earth during the rooting process, the gray-brown colour of an natural linen yarn is always different.

In terms of ecology and sustainability linen is the champion. Linen cultivation relies only on the weather - the plant requires no irrigation during growth and little to no crop protectors. The fiber is extracted by natural processes and all other parts of the plant are used to produce food, paper or insulation material -  there is no waste.

Linen softens over time and through washing  is a comfortable and breathable material. It can absorb up to 20% moisture before it feels damp and has the natural ability to prevent bacterial growth combined with high thermal conductivity.